Brand Guidelines
We want to make it easy for you to have the correct version of our logo, colors, and images for your needs.
Logos
Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.
If your audience isn't familiar with MembersPRO, we recommend using our full logo.
If your audience is familiar with MembersPRO, you may want to use the icon on its own.
Brand colors
Color is a strong brand identifier. It provides contrast and helps define hierarchy. We believe that color should be used boldly, but not wantonly. If a message or layout is clearer without color, perhaps it is unnecessary. Always use the exact color value as listed below.
Coral
(Primary) use for call to actionsHEX #ED6654
CMYK 2 75 68 0
Charcoal
Use for text and illustrationsHEX #383838
CMYK 69 62 61 54
White
Use boldlyHEX #FFFFFF
CMYK 0 0 0 0
Brand fonts
Open Sans
Use for paragraphsOpen Sans 700
Use for bolding in paragraphsOpen Sans Italics
Use for paragraphsOpen Sans 700 Italics
Use for paragraphsClick here to view font
Logo usage
Logo lockup
Usage: When using the full logo lockup, a designated exclusion zone is required to give proportional spacing to each edge.
This spacing is a minimum guide only, be mindful to use padding around the icon & wordmark in all modes of implementation.
Logo don'ts
Icon detail
The Icon detail must be adhered to in every mode of implementation. These opacity values & gradients are used in all logo orientations, including wordmark variants & grayscale.
